Ever wonder whereASICS® got its name? Kihachiro Onitsuka established hisathletic footwear companyin 1949, making basketball shoes in his Kobe,Japanhome. It wasn't until 1977—the year in which his Cheap asics runningshoes were introduced to theU.S.—that he came upon the acronymASICS from a 2nd century B.C. Latin phrase:"Anima Sana In CorporeSano," which translates as "A sound mindin a sound body." TheASICS® mission is to create a healthy, happylifestyle by promoting totalhealth and fitness.
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